Answers people want

Monday, June 24, 2013 | 1:00 PM

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You expect Google to give you the very best search results. Just the right information, at just the right time, without hassle or cost. We started out by showing you ten blue links. Advances in computer science now let us provide richer and better answers, saving a lot of time and effort. If you search for the “height of the Eiffel Tower”, that’s probably what you want - right there on your screen or mobile phone, not several clicks away. So that’s what we give you. Ask Google for places to eat in New York and we aim to show pictures of restaurants, plus reviews, prices, hours, location, directions, and more. All right there, with no extra effort required.

We’ve been discussing these innovations with the European Commission as they have reviewed our search and advertising business. We know that scrutiny comes along with success, and we have worked hard to answer their questions thoroughly and thoughtfully. When the Commission outlined four areas of "preliminary" concern last summer, we submitted proposals to address each point in a constructive way. Our proposals are meaningful and comprehensive, providing additional choice and information while also leaving room for future innovation. As we’ve always said, we build Google for users, not websites. And we don’t want to hamper the very innovations that people like best about Google’s services. That’s why we focused on addressing the Commission’s specific concerns, and we think we did a pretty good job.

The Internet is the greatest level playing field ever. More and more, people are voting with their feet (or at least their cursors), getting information from apps, general and specialised search engines, social networks, and a multitude of websites. That free flow of information means that millions of websites (including ours) now compete directly for business, bringing you more information, lower prices, and more choice. We very much appreciate the Commission’s professionalism and integrity throughout this process, and look forward to reaching a sensible solution.

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